Social Media Manager Invoice Template
To a lot of clients, social media means "the posts." They don't see the scripting, the comment replies at 9 p.m., or the monthly report that ate an afternoon. Splitting strategy, creation, engagement, and reporting into separate lines is how that work finally shows up on paper.
Add your business info and services on the left, check the preview on the right, and download the PDF. It works for one-off projects and recurring monthly retainers alike.
Tip: in the print dialog choose “Save as PDF”.
INVOICE
#INV-0001
Issued: —
Due: —
From
—
Bill to
—
| Description | Qty | Price | Amount |
|---|---|---|---|
| Monthly retainer — 12 posts, 3 platforms | 1 | $1,500.00 | $1,500.00 |
| Instagram Reels — scripting & editing (4 videos) | 4 | $150.00 | $600.00 |
| Community management & replies (10 hours) | 10 | $50.00 | $500.00 |
Subtotal$2,600.00
Tax (0%)$0.00
Total$2,600.00
Invoicing tips for social media managers
- Break retainers into deliverables ("12 posts, 3 Reels, daily comment moderation") so it's obvious what's included and what costs extra.
- Bill content creation separately from community management. Answering comments and DMs takes real time, and it shouldn't be invisible labor.
- If you run ads, show ad spend as a pass-through cost plus your management fee (e.g. "Ad spend $2,000 + 20% management = $2,400").
Frequently asked questions
- Should I charge per post or a monthly retainer?
- For ongoing work, a retainer. It holds up better over time and lets you bill for strategy, engagement, and reporting, not just content. Save per-post pricing for one-off clients or tiny jobs (2-3 posts, say).
- Do I invoice for content the client doesn't approve?
- Yes, if you followed the brief. Add a line like "Content creation (4 concepts)" and make sure your contract says revisions beyond round 2 are billed separately. You're paid for the work, not only the pieces that made it to the feed.